Millions of people travel each year for business and leisure, making travel and tourism a huge industry with many opportunities for growth and expansion. Amenities like free breakfast and Internet offered by lodging establishments can draw vacationers and business travelers alike to particular destinations. Travel and tourism management professionals are responsible for increasing profits by drawing as many customers as possible to the businesses they represent, such as hotels and restaurants. These managers are responsible for identifying consumer needs and offering the amenities to satisfy them, while ensuring establishments run efficiently.